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Die Kunst, Bevorzugt Zu Werden. Das Erfolgskonzept Wertebalance

Das Buch richtet sich in erster Linie an Personen, die mit Fuhrung und Management von Unternehmen und Organisationen im privaten und offentlichen Bereich betraut sind

RUR 2636.02

В наличии

Anhand eines ganzheitlichen Orientierungsmodells konnen die Wettbewerbsposition optimiert, kritische Veranderungsprozesse beschleunigt und die Nachhaltigkeit im Management verbessert werden

Daruber hinaus sollte es fur Lehrer und Dozenten sowie Studenten der Betriebswirtschaft, der Management- und Organisationswissenschaften und der Padagogik nutzlich sein

Die Methodik liefert effektive Werkzeuge fur die Steuerung nicht nur der materiellen, sondern vor allem auch der kritischen, immateriellen Unternehmensressourcen, zu denen das Wissen und Verhalten der Mitarbeiter gehort

Die dargestellte Methodik bezieht im Gegensatz zu den klassischen Ansatzen das Praferenzverhalten von Kunden und Mitarbeitern ein und bietet damit aus strategischer Sicht klare Vorteile selbst gegenuber integrativen Managementmethoden wie der Balanced Scorecard

Peter Kinne beschreibt einen neuen Weg, Organisationen im Wettbewerb zukunftsfahig zu machen

Sie basiert auf einer messbaren Balance der fur den Erfolg relevanten Werte an den kritischen Schnittstellen zwischen der Organisation und ihren Key-Stakeholdern

Sie ist branchenunabhangig, leicht verstandlich und relativ einfach implementierbar

Wie sie sich praktisch umsetzen lasst, zeigen die beiden im Buch beschriebenen Fallstudien fur ein Privatunternehmen sowie fur eine Schule als Beispiel fur den offentlichen Bereich.

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